Marketing Lead
What are you going to do now?
Join Cosun Ingredients and shape how our plant based ingredients become solutions that customers understand, trust and choose.
As B2B Marketing Lead you play a key role in the transition from ingredient supplier to solutions partner. You translate strategy, portfolio and market insights into clear value propositions that strengthen our position and drive commercial growth.
You will
• Lead and execute the B2B marketing strategy across business lines
• Translate customer, market and consumer insights into strong propositions and category stories
• Strengthen brand positioning and ensure a consistent, distinctive market presence
• Drive demand generation through campaigns, content and sales enablement
• Translate complex ingredient expertise into clear, compelling customer value
• Monitor performance and continuously improve impact based on data and insights
• Lead internal communication to connect strategy, purpose and behaviour across the organisation
• Build, coach and develop a high performing marketing team
Location: Dinteloord / hybrid
Reporting to: Business Director
Team: 3 FTE
What are you taking with you?
You are an experienced B2B marketer who knows how to connect strategy to execution and make impact in a complex, international environment.
You bring
- Full professional proficiency in English
- Extensive experience in B2B marketing, preferably in food ingredients, food or agribusiness
- A strong track record in brand building and demand generation
- The ability to translate technical and complex propositions into clear market value
- Experience working closely with commercial, application and innovation teams
- Strong stakeholder management skills and the ability to influence at senior level
- A leadership style that connects, develops and brings clarity
What do you get in return?
- A strategic role with clear impact on growth and positioning
- The opportunity to drive the shift from ingredients to solutions
- A purpose-driven organisation where sustainability and innovation are central
- A role at the intersection of innovation, sustainability and commercial growth
Compensation
- An annual salary between €100,000 and €130,000, depending on experience
Procedure
- Getting to know you
If you are a good fit for the vacancy, the HR Specialist Recruitment will contact you. This is to get an initial impression and to answer any questions from both sides.
- The first conversation
During the first interview you will come into contact with your potential future manager and of course someone from HR will be present to get to know you better as a person.
- Case
A case may be part of the procedure. This will look at how you would deal with certain practical situations. Often the case can be made from home and sometimes you make the case before the start of the 2nd interview on location.
- The second conversation
How good you are still in the procedure! During this conversation we will go into more detail. In addition, these people also want to get to know you a little better, so that we know for sure that we have a good match.
